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Meet the team - they would love to hear from you.



Managing Director & Lead Agent

Daniel has over 10 years commercial experience, encompassing negotiation, contract management, finance and business planning. During this time, he has developed a reputation as a talented relationship manager and strategist, with an enviable track record of delivering profitable partnerships across Europe, Asia and North America.

A graduate of the John Viola Academy for Professional Football Agents, Daniel’s industry expertise are reinforced by a wealth of knowledge and experience in football development. In addition to 15+ year's playing experience, achievements include coaching qualifications with the Football Association of Wales and a  Certificate in Talent Identification with the Professional Football Scouts Association.

It was Daniel’s extensive commercial background and passion for football that inspired him to establish HSM Football Consultancy. As Managing Partner, he is determined to help talented football players and coaches realise their career ambitions, whilst upholding the principles and values expected of modern athlete representation.


Rotterdam & Kortrijk

At the heart of HSM's European operations are its Elite Player Development Labs.

Based in Rotterdam and Kortrijk, HSM clients have access to high quality 1v1 coaching and training facilities. A development focused agency, HSM works closely with its players to drive technical improvement and maximise performance.

About us: Team
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